Research Institute · Consultancy · Social Enterprise · Aotearoa NZ
New Zealand’s Research
Institute for Regenerative
Tourism.
We help tourism operators, destination managers, and communities across Aotearoa move beyond sustainability — and start building something that genuinely lasts.
40+
Businesses Mentored
2
Peer-Reviewed Journals
40+
Countries, Editorial Board
Research Institute · Consultancy · Social Enterprise · Aotearoa NZ
SRI works across three
intersecting worlds.
We help tourism operators, destination managers, and communities across Aotearoa move beyond sustainability — and start building something that genuinely lasts.
01
Tourism Operators & Businesses
Busy but not thriving?
If you run a tourism business, accommodation, or experience — and the old model of chasing visitor numbers isn’t delivering — we help you understand why, and rebuild from there.
Advisory Services & RBP Funding →
02
Researchers & Academics
Publishing in the field?
Co-editors of the Routledge Handbook and publishers of two peer-reviewed journals, SRI is an active research partner — not just a consultancy. Submit, collaborate, or connect.
Journals & Publications →
03
Destination Managers & Policy
Managing the tension?
If you run a tourism business, accommodation, or experience — and the old model of chasing visitor numbers isn’t delivering — we help you understand why, and rebuild from there.
Research & Advisory →
Selected Impact
What changes when
SRI is involved.
NZ Tourism Awards Finalist 2024
SRI worked with The Seventh Generation to strengthen its market positioning, refine its visitor offering, and support growth as a premium cultural and heritage tourism experience rooted in the stories, landscapes, and history of Akaroa.
An decendent-led tourism enterprise with a unique cultural offering — but without the positioning to reach the right visitors. SRI built the strategy, refined the proposition, and supported a national awards submission.
Indigenous Māori Tourism
SRI worked with Pipi Journeys to refine its market positioning, strengthen its visitor proposition, and support growth through strategic advisory and brand clarity.
Pipi Journeys is an Indigenous-led tourism business offering authentic Māori cultural experiences through harbour cruises, fishing, and storytelling in Akaroa. Rooted in the values of manaakitanga (hospitality) and kaitiakitanga (guardianship), it connects visitors with local culture, environment, and community in a uniquely personal way.
Top10 Holiday Park Northland
SRI supported Ahipara Holiday Park to strengthen its market positioning, clarify its visitor offering, and refine its presentation as a gateway to Ninety Mile Beach.
A relaxed, family-friendly holiday park near Ninety Mile Beach, offering cabins, motel units, and camping, with easy access to surf, fishing, dunes, and coastal adventures in Northland.
Many NZ businesses can access SRI’s advisory at low or no cost.
SRI is a registered provider with the Regional Business Partner Network. If your business is eligible, you can access expert sustainability and regenerative tourism strategy support — fully or partially funded. Don’t let budget be the reason you don’t get the support your business needs.
Our Intellectual Output
SRI’s work is peer-reviewed,
published, and practised.
Routledge Handbook of Regenerative Tourism
Read more →
Journal of Tourism Regeneration
Submit a paper →
Journal of Sustainability & Resilience
Browse issues →
SDG 12 Impact Report 2026
Read more →
Latest Insights
Research, opinion, and
analysis from the field.
What is regenerative tourism and why it matters now in 2026?
Regenerative tourism redefines how we travelKey dimensions of regenerative tourismHow regenerative tourism differs from sustainable tourismWhat regenerative tourism means for different stakeholdersWhy regenerative tourism matters in 2026?Responding to climate change...
The Routledge Handbook of Regenerative Tourism
IntroductionCritics ReviewTable of ContentsFor sales and offers visit this link Introduction This timely and innovative handbook provides a comprehensive overview of the current critical debates, trends and the transformative potential of regenerative tourism, and...
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
Sustainability and Resilience Institute Signs the Glasgow DeclarationBackground to Glasgow Declation on Climate Action in TourismGlasgow declaration on climate action in tourismSustainability and Resilience Institute Sustainability and Resilience Institute Signs the...
5 Aspects of regenerative tourism
What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...
Contribution of the Sustainability and Resilience Institute to SDG 12: Responsible Consumption and Production
Institutional SDG Impact ReportExecutive Summary1. Organisational Profile and Strategic Orientation2. Conceptual Framework: SDG 12 and Regenerative Sustainability2.1 SDG 12 in Global Context2.2 Regenerative Tourism as an SCP Strategy3. Core Contributions to SDG 123.1...
Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing
What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand
Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration
IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve
Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...
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