Empowering you with the tools to thrive.

Since 2019, the Sustainability and Resilience Institute (SRI) of New Zealand has been on a relentless mission to reshape how businesses and communities operate. Born from a passion for sustainability and a drive for innovation, we have evolved into a leading consultancy, empowering organisations to embrace the future with confidence, creativity, and responsibility. Our vision is clear: to build a world where sustainability is second nature, and resilience is the foundation for success.

We are passionate about supporting you in providing individual solutions and helping you influence and increase your local, regional, national and global reach.

Our vision.

Inspire and Transform.

At SRI, we don’t just imagine a sustainable world – we build it. Our vision is to 'inspire' and 'transform' businesses and communities, driving them to achieve extraordinary results through innovation and strategic resilience. We believe in a future where sustainability is not an option, but an imperative – a future where organisations thrive by balancing 'people, planet, and profit'.

Our Mission

Empower, Forward-thinking and Building Collective Resilience.

We exist to 'empower'. To enable organisations to rise above the challenges of today and create solutions that last. Through cutting-edge consultancy and forward-thinking strategies, we help businesses transition from being passive players to 'trailblazers' in the sustainability revolution. Our mission is simple: to turn sustainable practices into competitive advantages, building 'resilience' that sets businesses apart.

What Sets Us Apart.

Model.

At the core of our consulting model lies the essence of individual passion, unwavering belief, visionary thinking, and relentless perseverance. These fundamental elements serve as the cornerstone of our approach, enabling us to navigate and prosper even in the face of adversity and challenging circumstances. We firmly believe that embracing these essential tools empowers our clients to not only overcome obstacles but also thrive amidst the most difficult times.

Values

The values that underpin our work are a source of unwavering belief and confidence, and our passion for what we do drives our dedication to excellence. Within our team, individuals who share our vision come together, each bringing their expertise as specialists in their respective fields. This collective synergy strengthens our ability to deliver outstanding results and ensures that our shared mission remains at the forefront of everything we do.

Businesses We’re Mentored/Mentoring through Business New Zealand

Businesses We Facilitated Through Digital Boost

Digital Boost is a completely free government-funded tool to help Kiwi businesses adapt to today and prepare for tomorrow.

Regional Business Partner (RBP) Network

Sustainability and Resilience Institute is registered with RBP as service provider since 2020. Register to get started and request services from the Sustainability and Resilience Institute. Register with the Regional Business Partner programme for free or subsidised access to unbiased business support in your region. Click to see our current services.

Meet Our Team

Dr Asif Hussain

Dr Asif Hussain

Director | Research Associate

Asif Hussain, PhD, is an independent strategic consultant who specialises in infrastructure development, tourism and environmental economics. He is an Indigenous person and passionate advocate for community well-being and has led innovative, transformative and life-changing outcomes for businesses and communities alike.

Prof Emeritus David Simmons

Prof Emeritus David Simmons

Consultant | Advisor

Professor David Simmons is a prominent figure in the field of tourism, renowned for his expertise and contributions to the industry. As the director of Destination Diagnostics New Zealand, he continues to lead groundbreaking initiatives that shape the future of sustainable tourism.

Professor Francesc Fusté-Forné

Professor Francesc Fusté-Forné

Research Associate

Francesc Fusté-Forné, PhD, is an esteemed professor and dedicated researcher affiliated with the University of Girona. With a focus on rural food tourism, communication, and marketing, he has established himself as a prominent authority in these fields.

Sandra Niederlöhner

Sandra Niederlöhner

Marketing Specialist

Sandra Niederloehner is a highly experienced professional in the fields of communication strategies and marketing. She holds a Bachelor’s degree in Communication Science and Sociology from Ludwig-Maximilians-University in Munich, a renowned academic and research institution in Europe.

Marie Haley

Marie Haley

Lead Researcher

Marie Haley is a highly respected figure as the director of ‘The Seventh Generation Tours New Zealand,’ a pioneering enterprise committed to offering a unique form of tourism. The core philosophy of the company revolves around transforming tourists into active participants in the places they visit and the stories they encounter.

Editorial Board

Journal of Sustainability and Resilience

Associate Professor Tracy Berno

Associate Professor Tracy Berno

Auckland University of Technology (New Zealand)

Professor Cihan Cobanoglu

Professor Cihan Cobanoglu

University of South Florida (USA)

Professor Brian Garrod

Professor Brian Garrod

Swansea University (United Kingdom)

Dr Denise Lawungkurr Goodfellow

Dr Denise Lawungkurr Goodfellow

Independent Abrogenies Researcher (Australia)

Associate Professor Alicia Orea-Giner

Associate Professor Alicia Orea-Giner

Rey Juan Carlos University (Spain) and EIREST. Université Paris 1 – Panthéon-Sorbonne (France)

Dr Abel Ansporthy Mamboleo

Dr Abel Ansporthy Mamboleo

Saint Augustine University of Tanzania (Tanzania)