Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

by | Jun 12, 2025 | Authenticity, Akaroa, Banks Peninsula, Economy, Environment, Indigenous, International Tourists, Marketing, New Zealand​, News, Tourism

Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

by | Mar 2, 2025 | News, Awareness, Banks Peninsula, Dark Sky Reserve, Domestic Tourists, Economy, Environment, Indigenous, International Tourists, New Zealand​, Planning, Policy, Research, Sustainability, Tourism

Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...
Dark Sky Reserves: A Global Perspective and Lessons Learned

Dark Sky Reserves: A Global Perspective and Lessons Learned

by | Jan 26, 2024 | News, Akaroa, Banks Peninsula, Dark Sky Reserve, Domestic Tourists, Economy, Environment, Indigenous, Infrastruture Development, International Tourists, New Zealand​, Planning, Policy

IntroductionWhat are Dark Sky Reserves?Leading examples of Dark Sky ReservesPros and Cons1. Sustainable Tourism and Economic GrowthPositive ExternalitiesNegative Externalities2. Conservation and Biodiversity ProtectionPositive ExternalitiesNegative Externalities3....