Abstract: Gauging the role of personality in risk perception during a health crisis and its impact on tourist consumption behaviour
This study examines the influence of the tourist personality and the use of technology on the traveler behavior and the risk perception about travelling. The purpose of this study is to investigate the link between personality, risk perception, and travel behavior among French travelers. An online survey was conducted using a sample of 422 responses to examine individual variations in risk perception during a health crisis and their influence on travel behavior. The study was carried out using PLS-SEM, and a model was proposed that considered the substantial Average Variance Extracted (AVE) and Composite Reliability test findings. The findings demonstrated that personality has a considerable influence on risk perception, which has a major impact on all stages of travel decision- making. The originality of this study stems from the research model focused on the association between personality, risk perception, and travel behaviour categories.
Recommended Citation
Agarwal, Akshita (2023) “Gauging the role of personality in risk perception during a health crisis and its impact on tourist consumption behaviour,” Journal of Sustainability and Resilience: Vol. 3 : Iss. 1 , Article 1.
Available at: https://digitalcommons.usf.edu/jsr/vol3/iss1/1
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