Marketing Specialist
Sandra Niederlöhner
About Sandra.
Sandra Niederloehner is a communications expert specialising in online marketing, social media, and content marketing. Passionate about sustainability, she helps businesses create impactful, value-driven messages for long-term success.
A short bio.
Sandra Niederloehner is a highly experienced professional in communication strategies and marketing. She holds a Bachelor’s degree in Communication Science and Sociology from Ludwig-Maximilians-University in Munich, a leading academic and research institution in Europe. She furthered her education with a Master’s degree in Corporate Communication from Fresenius University of Applied Sciences. Sandra has a deep understanding of conducting communication and market research across various sectors.
During her master’s studies, Sandra collaborated with numerous brands, helping them achieve their goals by developing tailored communication strategies for specific target audiences. Her expertise includes online marketing, social media management, and content marketing.
Passionate about sustainable living, Sandra believes businesses and solutions should focus on long-term social, environmental, and economic considerations to ensure lasting success. She understands the power of effective communication in shaping a company’s public image, contributing to its sustainable growth. Through her work, Sandra helps businesses craft compelling messages that align with their values and products, reaching the right target audiences and achieving both quantitative and qualitative objectives.
With her background in socio-economic subjects, Sandra takes a well-rounded approach, skilfully integrating these perspectives to work towards solutions that are both socially and economically beneficial.
Selected Past Projects
Latest Blog Posts
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
Sustainability and Resilience Institute Signs the Glasgow DeclarationBackground to Glasgow Declation on Climate Action in TourismGlasgow declaration on climate action in tourismSustainability and Resilience Institute Sustainability and Resilience Institute Signs the...
5 Aspects of regenerative tourism
What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...
Why both supply-side and demand-side regenerative tourism indicators are crucial
IntroductionProposed supply-side indicators1. Creating conditions for continuous renewal2. Transcending new forms of tourism3. Flourishing in ever-changing conditions4. Economic stability with minimal environmental impacts5. Production of pure, authentic, and genuine...
As finalists for the New Zealand Tourism Awards 2024, our journey of incubation and success
The Seventh Generation Tours: Our incubation journeyStrategic planning: Clarity for future growthExecutive leadership: Empowering bsinesses to succeedBusiness strategy development: Future-proofing your organisationAdapting to market trends: Product development and...
International Tourist Arrivals Climate Change and Regenerative Tourism
International Tourist Arrivals Reach 96% of Pre-Pandemic Levels by July 2024Tourism’s Impact on Climate ChangeHow Can Regenerative Tourism Help?Related Research International Tourist Arrivals Reach 96% of Pre-Pandemic Levels by July 2024 Madrid, Spain, 19 September...
Community resilience and costs of living crisis: A Case Study of New Zealand
Help Us Understand Community Resilience in the Face of the Cost of Living Crisis We invite you to participate in a research study exploring the effects of the cost of living crisis on community resilience in New Zealand. This study aims to understand how rising living...
Regional Deals Strategic Framework
Overview Key ComponentsImplementation ProcessGovernance and AccountabilityExpected Outcomes Overview To remain competitive on the global stage in the 21st century, all regions must maximise their productivity and efficiency by utilising their resources and tools...