Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed focus on “turbocharging” New Zealand’s tourism industry has made headlines, not least because of the Tourism Minister’s bold promise to “welcome anyone, from anywhere, anytime.” But as tourism academics Regina Scheyvens, James Higham, and Susanne Becken rightly argue in a recent piece for … Continue reading Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing