What Is Destination Management and Why Governments Can No Longer Afford to Ignore It

What Is Destination Management and Why Governments Can No Longer Afford to Ignore It

IntroductionWhat Destination Management Actually MeansWhy This Has Become a Policy ImperativeWhat Effective Governance Looks LikeImplications for New ZealandConclusion Introduction For most of the twentieth century, governments treated tourism as an economic windfall...