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Sustainability and Resilience Institute New Zealand

The coronavirus survival challenge for NZ tourism: affordability and sustainability

Originality published by Stuff

By Sabrina Seeler, Nord University and Michael Lueck, Auckland University of Technology

OPINION: With no international flights arriving for the foreseeable future, there is little doubt that, immediately post-Covid-19, the New Zealand tourism industry will rely entirely on domestic travel.

Without underplaying the impact the pandemic will have on discretionary spending, however, there may be a silver lining to the crisis.

New Zealand is in the fortunate position of having an already strong domestic tourism sector. Domestic tourists spent NZ$23.7 billion annually (or NZ$65 million a day) pre-Covid-19, compared to a total spend of NZ$12.7 billion (or NZ$47 million a day) by international visitors. Research pre-Covid-19 showed 65% of New Zealanders wanted to explore more of their country, a figure expected to increase.

True, New Zealanders generally don’t have the deep pockets international tourists have. Their higher overall spend is a reflection of their numbers, not their bank balances. But with the big ticket tourist attractions now missing the bigger spenders, the market will rule.

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Sustainability and Resilience Institute (SRI) is a New Zealand based research institute, boutique consultancy firm and social enterprise which provides research, business development, product development, and digital marketing services to the public and private sectors. We employ consultants who are specialists in tourism planning, destination management planning, tourism strategies, destination development, infrastructure development, regenerative tourism, culinary tourism, indigenous studies, community conservation, heritage research, economic strategies, feasibility studies, business planning and feasibility, and digital marketing. Our work is always based on science and on this basis, we design strategies for your business. VISION:We strive to make communities and businesses sustainable and resilient, in the face of evolving global trends and shocks.