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Sustainability and Resilience Institute New Zealand

Tourism 2025 & Beyond

A Sustainable Growth Framework
Kaupapa Whakapakari Tāpoi

Our Vision

Growing a sustainable tourism industry that benefits New Zealanders

Tourism 2025 & Beyond provides a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand.

Released in May 2019, the framework has evolved from the industry’s original Tourism 2025 Growth Framework and now has sustainability firmly at its heart.

It keeps the tourism industry’s focus firmly on growing our value to individuals, communities, the environment, the economy and our visitors.


Sustainability and Resilience Institute New Zealand

Sustainability and Resilience Institute (SRI) is a New Zealand based research institute, boutique consultancy firm and social enterprise which provides research, business development, product development, and digital marketing services to the public and private sectors. We employ consultants who are specialists in tourism planning, destination management planning, tourism strategies, destination development, infrastructure development, regenerative tourism, culinary tourism, indigenous studies, community conservation, heritage research, economic strategies, feasibility studies, business planning and feasibility, and digital marketing. Our work is always based on science and on this basis, we design strategies for your business. VISION:We strive to make communities and businesses sustainable and resilient, in the face of evolving global trends and shocks.