A Sustainable Growth Framework
Kaupapa Whakapakari Tāpoi

Our Vision

Growing a sustainable tourism industry that benefits New Zealanders

Tourism 2025 & Beyond provides a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand.

Released in May 2019, the framework has evolved from the industry’s original Tourism 2025 Growth Framework and now has sustainability firmly at its heart.

It keeps the tourism industry’s focus firmly on growing our value to individuals, communities, the environment, the economy and our visitors.