Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing

Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing

by | Jun 26, 2025 | News, Domestic Tourists, Economy, Environment, Indigenous, International Tourists, Marketing, New Zealand​, Planning, Policy, Post Covid-Tourism Recovery, Project Regenerative Tourism, Regenerative Tourism, Research, Resilience, Sustainability, The Routledge Handbook of Regenerative Tourism, Tourism

What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

by | Jun 12, 2025 | Authenticity, Akaroa, Banks Peninsula, Economy, Environment, Indigenous, International Tourists, Marketing, New Zealand​, News, Tourism

Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration

Co-Creating Tourism Values through Regeneration

by | Jun 11, 2025 | News, Authenticity, Indigenous, New Zealand​, Planning, Policy, Post Covid-Tourism Recovery, Project Regenerative Tourism, Regenerative Tourism, Research, Resilience, Sustainability, The Routledge Handbook of Regenerative Tourism, Tourism, Tourism Data Overview, Tourist Behaviour, Webinars

IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

by | Mar 2, 2025 | News, Awareness, Banks Peninsula, Dark Sky Reserve, Domestic Tourists, Economy, Environment, Indigenous, International Tourists, New Zealand​, Planning, Policy, Research, Sustainability, Tourism

Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...