Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing

Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing

What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand

Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration

Co-Creating Tourism Values through Regeneration

IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve

Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...