Director | Research Associate

About Asif.

Asif Hussain, PhD, is an independent strategic consultant who specialises in infrastructure development, tourism and environmental economics. He is an Indigenous person and passionate advocate for community well-being and has led innovative, transformative and life-changing outcomes for businesses and communities alike.

A short bio.

Asif is passionate about community well-being and believes that collective community resilience is vital to ensure long-term sustainability. His understanding of sustainability and resilience as a concept and a phenomenon served as a core to the longevity of Indigenous nations and cultures across the globe. He believes that Indigenous communities and their ancestor's farsightedness, planning, and binding understanding of a shared future laid the foundation of the concept of sustainability and resilience. These founding principles of collaboration, joint planning, and collective resilience were made possible by identifying strengths and diverse skills, which enabled communities to move forward in times of crisis for collective well-being.
As an Indigenous person, he deeply understands sustainability and resilience, which are vital to the longevity of Indigenous cultures globally. Asif is passionate advocate for community well-being, and his roles as a social entrepreneur, social worker, and philanthropist have led to transformative, life-changing outcomes for individuals, businesses and communities globally.
His career has focused on developing innovative solutions and leading international community projects, earning him recognition through prestigious awards such as the Fulbright scholarship. Asif’s unique perspective, rooted in his ancestral ties spanning an impressive 30,000 to 50,000 years to the Gilgit-Baltistan region, sets him apart. This area, at the crossroads of the Himalayas, Karakoram, and Hindukush, has experienced the loss of Indigenous traditions and knowledge, inspiring Asif to study the impacts of transport infrastructure on isolated Indigenous communities. Asif’s doctoral research focused on China’s ‘Belt and Road Initiative’ and its effects on tourism-based livelihoods in remote regions and how transport infrastructure development has impacted community resilience, sustainability and vulnerabilities.
With a background in economics, political science, and environmental economics, Asif brings a multidisciplinary approach to his work. His dedication to empowering marginalised communities, revitalising Indigenous knowledge, and promoting sustainable development makes him a driving force for positive change and a leader in building a more inclusive, sustainable and resilient future.

Selected Past Projects

Zamrood Karim Memorial Scholarship

Zamrood Karim Memorial Scholarship

Journal of Sustainability and Resilience

Journal of Sustainability and Resilience

New Zealand Tourism Awards Finalists 2024

New Zealand Tourism Awards Finalists 2024

Tricia Hewlett Art

Tricia Hewlett Art

Banks Track Hiking Trail

Banks Track Hiking Trail

Le Bons Bay Environmental Education Trust

Le Bons Bay Environmental Education Trust

Josef Langer Charitable Trust

Josef Langer Charitable Trust

Okains Bay Museum

Okains Bay Museum

Banks Peninsula Early Learning

Banks Peninsula Early Learning

Takamatua Valley Vineyards

Takamatua Valley Vineyards

The Point Pigeon Bay NZ

The Point Pigeon Bay NZ

Te Wepu Pod Retreats

Te Wepu Pod Retreats

La Rochelle Motel

La Rochelle Motel

Akaroa Top 10 Holiday Park

Akaroa Top 10 Holiday Park

Akaroa Mail Run

Akaroa Mail Run

Lavericks Bay Camp and Cabin

Lavericks Bay Camp and Cabin

Akaroa Rocks

Akaroa Rocks

Mana Pasifika Audit Limited

Mana Pasifika Audit Limited

Te Ara Poutama AEC Charitable Trust

Te Ara Poutama AEC Charitable Trust

Johan Ongchangco

Johan Ongchangco

Falelalaga Village

Falelalaga Village

Akaroa Glass and Glazing

Akaroa Glass and Glazing

French Bay House Bed and Breakfast

French Bay House Bed and Breakfast

Akaroa Criterion Motel

Akaroa Criterion Motel

VolcanicKED

VolcanicKED

Banks Peninsula Geopark

Banks Peninsula Geopark

Ecoseaker Dolphin Swimming & Harbour Adventure Cruises

Ecoseaker Dolphin Swimming & Harbour Adventure Cruises

Mr Peacock

Mr Peacock

Cocomutt Dog Ice Cream

Cocomutt Dog Ice Cream

Ramraid Barricade

Ramraid Barricade

Number Eight Enterprises Limited

Number Eight Enterprises Limited

Pipi Journeys Harbour Cruise and Fishing Charter

Pipi Journeys Harbour Cruise and Fishing Charter

AgeWell Christchurch

AgeWell Christchurch

Axebreaker Hardwood

Axebreaker Hardwood

The Seventh Generation Tours

The Seventh Generation Tours

Destination Diagnostics

Destination Diagnostics

Darkroom Live Music and Entertainment Venue

Darkroom Live Music and Entertainment Venue

Top Notch Dog Boarding Kennels

Top Notch Dog Boarding Kennels

Digital Waitaha Charitable Trust

Digital Waitaha Charitable Trust

Nomad Wholefoods

Nomad Wholefoods

Battle Axe Throwing

Battle Axe Throwing

Ethical Trade New Zealand

Ethical Trade New Zealand

Regenerative Tourism App

Regenerative Tourism App

Tourism Data and Research

Tourism Data and Research

Tourism Advisory New Zealand

Tourism Advisory New Zealand

Journal of Sustainability and Resilience

Journal of Sustainability and Resilience

Digital Web Way

Digital Web Way

Regional Business Partners Network

Regional Business Partners Network

Business Mentors

Business Mentors

Project Regenerative Tourism

Project Regenerative Tourism

Latest Blog Posts

5 Aspects of regenerative tourism

5 Aspects of regenerative tourism

What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...

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Regional Deals Strategic Framework

Regional Deals Strategic Framework

Overview Key ComponentsImplementation ProcessGovernance and AccountabilityExpected Outcomes Overview To remain competitive on the global stage in the 21st century, all regions must maximise their productivity and efficiency by utilising their resources and tools...

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