Consultant | Advisor
David Simmons

About David.
Professor David Simmons is a leading figure in tourism, renowned for his expertise and contributions to the industry. As Director of Destination Diagnostics New Zealand, he continues to drive pioneering initiatives that shape the future of sustainable tourism.
A short bio.
David’s academic journey began with his founding of tourism studies in New Zealand. His dedication and contributions to both tourism and higher education earned him the prestigious Companion of the New Zealand Order of Merit, recognising his exceptional service to the field.
Throughout his distinguished career, David has held several esteemed roles, demonstrating his commitment to sustainable tourism development. As Head of the Lincoln University Centre of Excellence: Sustainable Tourism, he championed sustainable practices that respect local cultures and protect the environment. Additionally, as Chair of the Lincoln University Research Committee and an adjunct Professor at Griffith University, Australia, he has made significant contributions to advancing tourism research and collaboration.
David’s passion for responsible tourism was further reflected in his role as Director of Research at the Australian Sustainable Tourism Co-operative Research Centre (2008–2010), where he oversaw the creation of an online research portal to promote sustainable practices.
As a skilled researcher, David led several long-term programmes funded by the Foundation for Research, Science, and Technology (FRST), focusing on tourism planning and yield management, cementing his expertise in the field.
His dedication extends globally, contributing to tourism planning in countries such as Cambodia (WWF), Mauritius (UNDP), Niue, Vanuatu (WTO/UNDP), Nepal (MFAT and WWF), India (WWF), Sarawak (East Malaysia), and DPR Korea (UN/WTO). His work has had a lasting impact on tourism development in complex and diverse regions.
Professor Simmons’ advocacy for sustainable tourism has not only influenced academia but also positively impacted communities and environments worldwide. His commitment to responsible tourism and cultural preservation continues to inspire change in the global tourism industry.
Selected Past Projects
Latest Blog Posts
The Routledge Handbook of Regenerative Tourism
IntroductionCritics ReviewFor sales and offers visit this link Introduction This timely and innovative handbook provides a comprehensive overview of the current critical debates, trends and the transformative potential of regenerative tourism, and also looks towards a...
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
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5 Aspects of regenerative tourism
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Frameworks for Measuring Regenerative Tourism: Supply and Demand Indicators with a Dynamic and Holistic Approach
Abstract This paper examines regenerative tourism as a holistic approach that goes beyond sustainability by actively restoring and enhancing social-ecological systems. Recognizing tourism’s interconnectedness with economic, social, cultural, and environmental systems,...
Developing Sustainable Medical Tourism: A Framework in the Perspective of Developing Countries
Abstract This study reviewed the literature to develop the framework for sustainable medical tourism in developing countries. According to the findings, the development of a sustainable tourist destination necessitates the involvement of various stakeholders and...
Why both supply-side and demand-side regenerative tourism indicators are crucial
IntroductionProposed supply-side indicators1. Creating conditions for continuous renewal2. Transcending new forms of tourism3. Flourishing in ever-changing conditions4. Economic stability with minimal environmental impacts5. Production of pure, authentic, and genuine...
As finalists for the New Zealand Tourism Awards 2024, our journey of incubation and success
The Seventh Generation Tours: Our incubation journeyStrategic planning: Clarity for future growthExecutive leadership: Empowering bsinesses to succeedBusiness strategy development: Future-proofing your organisationAdapting to market trends: Product development and...