Francesc Fusté-Forné, PhD, is an esteemed professor and dedicated researcher affiliated with the University of Girona. With a focus on rural food tourism, communication, and marketing, he has established himself as a prominent authority in these fields. His extensive academic background and expertise allow him to delve into the intricate dynamics of the food tourism phenomenon across various geographical contexts, examining its impact at the local, regional, and national levels.

One of Francesc’s key areas of interest lies in comprehending the role of media in shaping the socio-cultural understanding of businesses and communities within the context of ever-changing, challenging, and evolving global trends. He recognises the profound influence that media platforms have on public perception, and he seeks to investigate how media narratives and representations contribute to shaping the understanding of food tourism as a transformative force in society.

Francesc’s research endeavors are characterised by a meticulous approach, employing a range of methodologies to gather insights and analyze the intricate relationships between food tourism, communication, marketing, and media. By exploring these interconnections, he strives to provide a comprehensive understanding of the underlying mechanisms that drive the success of food tourism initiatives, as well as the challenges and opportunities they face in an increasingly interconnected and dynamic world.

Through his scholarly work and commitment to research, Francesc Fusté-Forné continues to contribute significantly to the academic community’s understanding of rural food tourism, communication, and marketing. His efforts shed light on the intricate relationship between media and the socio-cultural dynamics of businesses and communities, paving the way for informed strategies and policies in the face of evolving global trends.