Consultant | Advisor
David Simmons
About David.
Professor David Simmons is a leading figure in tourism, renowned for his expertise and contributions to the industry. As Director of Destination Diagnostics New Zealand, he continues to drive pioneering initiatives that shape the future of sustainable tourism.
A short bio.
David’s academic journey began with his founding of tourism studies in New Zealand. His dedication and contributions to both tourism and higher education earned him the prestigious Companion of the New Zealand Order of Merit, recognising his exceptional service to the field.
Throughout his distinguished career, David has held several esteemed roles, demonstrating his commitment to sustainable tourism development. As Head of the Lincoln University Centre of Excellence: Sustainable Tourism, he championed sustainable practices that respect local cultures and protect the environment. Additionally, as Chair of the Lincoln University Research Committee and an adjunct Professor at Griffith University, Australia, he has made significant contributions to advancing tourism research and collaboration.
David’s passion for responsible tourism was further reflected in his role as Director of Research at the Australian Sustainable Tourism Co-operative Research Centre (2008–2010), where he oversaw the creation of an online research portal to promote sustainable practices.
As a skilled researcher, David led several long-term programmes funded by the Foundation for Research, Science, and Technology (FRST), focusing on tourism planning and yield management, cementing his expertise in the field.
His dedication extends globally, contributing to tourism planning in countries such as Cambodia (WWF), Mauritius (UNDP), Niue, Vanuatu (WTO/UNDP), Nepal (MFAT and WWF), India (WWF), Sarawak (East Malaysia), and DPR Korea (UN/WTO). His work has had a lasting impact on tourism development in complex and diverse regions.
Professor Simmons’ advocacy for sustainable tourism has not only influenced academia but also positively impacted communities and environments worldwide. His commitment to responsible tourism and cultural preservation continues to inspire change in the global tourism industry.
Selected Past Projects
Latest Blog Posts
The Routledge Handbook of Regenerative Tourism
IntroductionCritics ReviewTable of ContentsFor sales and offers visit this link Introduction This timely and innovative handbook provides a comprehensive overview of the current critical debates, trends and the transformative potential of regenerative tourism, and...
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
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5 Aspects of regenerative tourism
What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...
Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing
What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand
Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration
IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve
Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...