Marketing Specialist
Sandra Niederlöhner
About Sandra.
Sandra Niederloehner is a communications expert specialising in online marketing, social media, and content marketing. Passionate about sustainability, she helps businesses create impactful, value-driven messages for long-term success.
A short bio.
Sandra Niederloehner is a highly experienced professional in communication strategies and marketing. She holds a Bachelor’s degree in Communication Science and Sociology from Ludwig-Maximilians-University in Munich, a leading academic and research institution in Europe. She furthered her education with a Master’s degree in Corporate Communication from Fresenius University of Applied Sciences. Sandra has a deep understanding of conducting communication and market research across various sectors.
During her master’s studies, Sandra collaborated with numerous brands, helping them achieve their goals by developing tailored communication strategies for specific target audiences. Her expertise includes online marketing, social media management, and content marketing.
Passionate about sustainable living, Sandra believes businesses and solutions should focus on long-term social, environmental, and economic considerations to ensure lasting success. She understands the power of effective communication in shaping a company’s public image, contributing to its sustainable growth. Through her work, Sandra helps businesses craft compelling messages that align with their values and products, reaching the right target audiences and achieving both quantitative and qualitative objectives.
With her background in socio-economic subjects, Sandra takes a well-rounded approach, skilfully integrating these perspectives to work towards solutions that are both socially and economically beneficial.
Selected Past Projects
Latest Blog Posts
The Routledge Handbook of Regenerative Tourism
IntroductionCritics ReviewTable of ContentsFor sales and offers visit this link Introduction This timely and innovative handbook provides a comprehensive overview of the current critical debates, trends and the transformative potential of regenerative tourism, and...
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
Sustainability and Resilience Institute Signs the Glasgow DeclarationBackground to Glasgow Declation on Climate Action in TourismGlasgow declaration on climate action in tourismSustainability and Resilience Institute Sustainability and Resilience Institute Signs the...
5 Aspects of regenerative tourism
What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...
Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing
What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand
Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration
IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...
Roadmap for the Introduction and Exploration of Banks Peninsula as a Dark Sky Reserve
Introduction1. OpportunitiesEnvironmental and Astronomical BenefitsEconomic and Tourism AdvantagesCommunity and Educational Gains2. ChallengesLight Pollution ManagementRegulatory and Certification ProcessInfrastructure and Funding3. The Path ForwardPhase 1:...