Marketing Specialist
Sandra Niederlöhner
About Sandra.
Sandra Niederloehner is a communications expert specialising in online marketing, social media, and content marketing. Passionate about sustainability, she helps businesses create impactful, value-driven messages for long-term success.
A short bio.
Sandra Niederloehner is a highly experienced professional in communication strategies and marketing. She holds a Bachelor’s degree in Communication Science and Sociology from Ludwig-Maximilians-University in Munich, a leading academic and research institution in Europe. She furthered her education with a Master’s degree in Corporate Communication from Fresenius University of Applied Sciences. Sandra has a deep understanding of conducting communication and market research across various sectors.
During her master’s studies, Sandra collaborated with numerous brands, helping them achieve their goals by developing tailored communication strategies for specific target audiences. Her expertise includes online marketing, social media management, and content marketing.
Passionate about sustainable living, Sandra believes businesses and solutions should focus on long-term social, environmental, and economic considerations to ensure lasting success. She understands the power of effective communication in shaping a company’s public image, contributing to its sustainable growth. Through her work, Sandra helps businesses craft compelling messages that align with their values and products, reaching the right target audiences and achieving both quantitative and qualitative objectives.
With her background in socio-economic subjects, Sandra takes a well-rounded approach, skilfully integrating these perspectives to work towards solutions that are both socially and economically beneficial.
Selected Past Projects
Latest Blog Posts
What is regenerative tourism and why it matters now in 2026?
Regenerative tourism redefines how we travelKey dimensions of regenerative tourismHow regenerative tourism differs from sustainable tourismWhat regenerative tourism means for different stakeholdersWhy regenerative tourism matters in 2026?Responding to climate change...
The Routledge Handbook of Regenerative Tourism
IntroductionCritics ReviewTable of ContentsFor sales and offers visit this link Introduction This timely and innovative handbook provides a comprehensive overview of the current critical debates, trends and the transformative potential of regenerative tourism, and...
Sustainability and Resilience Institute New Zealand Joins Global Leaders in Climate Action by Signing the Glasgow Declaration
Sustainability and Resilience Institute Signs the Glasgow DeclarationBackground to Glasgow Declation on Climate Action in TourismGlasgow declaration on climate action in tourismSustainability and Resilience Institute Sustainability and Resilience Institute Signs the...
5 Aspects of regenerative tourism
What is regenerative tourism?The foundation of tourism - the host communitiesChallenges and clarificationsRegenerative tourism models and measures - framework and indicatorsAuthenticity in tourism experiencesPositive psychology movement in...
Contribution of the Sustainability and Resilience Institute to SDG 12: Responsible Consumption and Production
Institutional SDG Impact ReportExecutive Summary1. Organisational Profile and Strategic Orientation2. Conceptual Framework: SDG 12 and Regenerative Sustainability2.1 SDG 12 in Global Context2.2 Regenerative Tourism as an SCP Strategy3. Core Contributions to SDG 123.1...
Tourism in Overdrive: Why New Zealand Must Put Tourism Management Before Marketing
What’s the Problem?Why Management Matters More Than MarketingSocial License Is Slipping — FastA Different Vision for TourismRegenerative Tourism: A Smarter Way ForwardFinal Thoughts Prime Minister Christopher Luxon’s recent trip to China and his government’s renewed...
Tourism New Zealand Launches Fresh Global Campaign: Find Your 100% Pure New Zealand
Introduction Personalised Experience PlanningTargeting Sustainable Growth and SeasonalityBroad Collaboration and Industry SupportMore Than Just a Destination Introduction Tourism New Zealand has launched an exciting new global campaign, giving a refreshed twist to its...
Co-Creating Tourism Values through Regeneration
IntroductionProgramWelcome RemarksJafar Jafari Kazem VafadariFrancesc Fusté FornéAsif HussainFrancesc Fusté FornéAsif HussainPresentations by Speakers/PanelistsElena Mattei and Stefania M. MaciFrida Marie Omma Alessandro InversiniCultural BreakDiscussion and...